West Palm Beach, FL (RestaurantNews.com) Hurricane BTW, a new fast and casual restaurant concept developed by the national Hurricane Grill & Wings brand, announced today plans to open 49 BTW locations in the next 42 months. The first Hurricane BTW prototype location will open in Skokie, IL in late April and 8-10 more will follow by the end of the year. The brand’s lab store opened in April of 2016 in Ft. Lauderdale, FL where it still resides.
Hurricane BTW offers fast and casual service, high design aesthetic in-store, high-quality food and drinks, all at a competitive price point. Menu offerings include: burgers, tacos, chicken wings, chicken tenders, salads, ice cream shakes, beer (draft, bottle, and local craft), and more.
Brooksy Smith, Chief Brand Officer for Hurricane AMT (Hurricane Grill & Wings, Hurricane BTW and Hurricane Dockside) as well as President of Hurricane BTW, is charged with leading the growth and expansion of BTW. “Fast-casual is the way we will serve our food at Hurricane BTW, but with broader menu covers and better value for our customers,” Smith said.
“While the restaurant industry, specifically fast-casual, is down as of late, we have seen two trends: single entrée menus have driven brands (i.e. burgers, pizza, wings), and there is an overall drive for higher quality and higher average tickets,” added Smith. “At BTW, we are focusing on the three most popular single entrée items other than pizza and including them on our menu covers nyc, and we are pricing our average ticket at $10. We feel that now is the right time for broad restaurant menu covers with a value proposition in a casual market. And that’s why we are confident BTW will excel.”
The Hurricane BTW prototype will feature improved food, service and design elements from the restaurant’s lab location. Features include:
Approximately 2,000 square feet
Sophisticated and high-design esthetic in-store with inexpensive yet durable finishes
New and improved burger, taco, chicken wing and tender recipes
Ice Cream Shakes with mix-ins
Expanded sauce bar
Pepsi Spire® digital fountain
The Crowler: 32 oz sealable can meant for draft beer (in those locations where permitted)
“We’ve learned that our guests expect high quality food at a fair price,” Smith added. “And they want to be able customize everything to their individual needs. We’ve made that possible with every item on the Hurricane BTW menu, from the sauces to the soft drink machine to the ice cream shakes.”
Hurricane BTW is in the process of seeking out experience franchise owners. The estimated expenditures to build a BTW are $225k – $464k. For more information, call 561-932-1075 or visit www.hurricaneBTW.com Follow Hurricane BTW on Facebook www.facebook.com/hurricanebtw.
About Hurricane BTW
Hurricane BTW is a fast and casual restaurant concept offering burgers, tacos, wings and more. The concept falls under the highly successful Hurricane Grill & Wings brand, and features the franchise’s best-selling menu items with a fast casual service model and a fun, energetic restaurant design. The first Hurricane BTW location opened in April 2016 in Ft. Lauderdale; the prototype location will open in Skokie, IL in April 2017; 49 locations are in development to open in the next 42 months. Learn more at www.hurricanebtw.com.
About Hurricane Grill & Wings®
With more than 70 restaurants open or under construction in 15 states and 4 European countries that include Austria, Germany, Poland and Switzerland, Florida-based Hurricane Grill & Wings® is known for its jumbo, fresh wings, more than 35 signature sauces and rubs and tropical, laid-back vibe. Named by USA Today as one of “10 Great Places to Wing It,” selected as one of the “Future 50” by Restaurant Business and as one of Franchise Times “Top 40 Fast and Serious,” Hurricane Grill & Wings’ menu includes crave-able Hurricane’s Garlic & Parm fries, tasty salads, seafood entrees and fresh 1/2 pound burgers. The original Hurricane Grill & Wings opened in Fort Pierce, Fla., in 1995 and has expanded to locations in Alabama, Arizona, Colorado, Georgia, Iowa, Louisiana, Maryland, Minnesota, New York, North Carolina, Tennessee and Texas, with additional restaurants planned both domestically and internationally. For more information, visit www.hurricanewings.com.